A mother cannot avoid daughter the concept of women being represented as icon of beauty that has been constantly fed to the society through various means. The use of underweight models has been feeding wrong signals to young girls who look up to them. Even if these ultra-thin models are financially sound, they still restrict themselves from eating what they really need to in order to be unrealistically thin. This making them suffer from anorexia that is synonymous to 'Size Zero'. Ironically, the mind set of beautification for girls starts at a very young age where they are handed over perfect looking dolls and are asked to pamper them.