Monday, July 29, 2013

New India Designscape

I was invited to do branding of an exhibition called New India Designscape on Indian Design as part of a series of exhibitions conceptualize by Silvana Annicchiarico, the director of Triennale Design Museum in Milan, to focus on New Far East Design to investigate and analyze its multifaceted scenery. Simona Romano curated this show in collaboration with Avnish Mehta.

The visualization of space is based on my sculpture called FRAGILE "Strings Attached”, depicting a state of under construction, change and progress. The urban growth and a state of dynamic flux of economic shift has brought in dramatic change where we see marriage between modern and old. The grid structure portrays this growth that is happening on top and inside each entity sometimes benefiting some while affecting others causing domino effect.

I expanded the idea of the sculpture for a larger exhibition space and thus the artistic expression got translated into designing a functional space for the display for the final exhibition. On the other hand, a painting named "On Credit" was used as a base for show branding -print material like Invite, Poster, Catalog, Banner and other graphic material.

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